Meet the People Behind Your Financial Clarity
We're not accountants. We're everyday folks who got tired of spreadsheets that never made sense and budgets that felt more like punishment than planning. So we built something better.
Started in a Kitchen, Grew into Something Real
Back in early 2023, three of us were sitting around a table covered in bank statements and empty coffee cups. We'd all tried the fancy budgeting apps. Downloaded the templates. Read the books. But nothing clicked.
The problem wasn't discipline. It was that weekly money felt different from monthly money, and nobody was talking about it. Your rent comes monthly. Your groceries happen weekly. That mismatch? It messes everything up.
We spent months testing different approaches with friends, family, and anyone willing to share their banking mess. The feedback shaped everything. Now we're helping thousands of Aussies actually understand where their money goes each week.
The Voices You'll Actually Hear From
We keep things small on purpose. When you email us, these are the people who respond. No ticket systems. No chatbots pretending to care.
Gemma Hartley
Former teacher who realized financial literacy needs way less jargon and way more honesty. Gemma writes our guides and answers most of your questions. She's the reason our help docs actually make sense.
Neil Patterson
Builds the stuff that works. Neil spent years in fintech watching people struggle with overcomplicated tools. His rule: if it needs a tutorial, it's not done yet. He tests everything on his own chaotic spending first.
Yasmin Kowalski
Runs our support channels and community forums. Yasmin's been in customer service long enough to spot a fake help article from miles away. She makes sure every person gets real answers, not template responses.
How We Actually Work
We Test Everything on Real Life
Before any feature goes live, we use it ourselves for at least a month. We share our actual spending data in team meetings. If it doesn't survive a busy week with unexpected expenses, it doesn't ship.
Feedback Shapes the Roadmap
Our development priorities come straight from support emails and forum discussions. When fifteen people ask about the same pain point, that becomes the next update. No boardroom decisions disconnected from reality.
Plain English, Always
We have a rule: if your grandma wouldn't understand it, rewrite it. Financial stuff gets complicated enough without adding unnecessary complexity. Every guide gets read aloud before publishing to catch confusing bits.
No Upsells or Hidden Agendas
We make money through simple subscriptions. That's it. No affiliate links to credit cards. No partnerships with banks. Just straightforward budgeting tools that work the same for everyone.
Questions? We're Around
Seriously. Send us an email. Ask about our approach. Challenge our methods. Share what's not working. We read and respond to everything personally.
Get in Touch